Lou Powell on integration in the enterprise: APIs Unplugged

For this installment of APIs Unplugged, Matt McLarty and Mike Amundsen sat down with ProKarma’s Lou Powell to talk about successful API integration efforts in the enterprise and his API IQ quadrant. Currently, a partner at ProKarma, an “experience engineering” company, Powell works closely with businesses to create pioneering experiences and accelerate outcomes, unlocking greater value and market leadership. He worked in advertising and digital marketing before launching his own business,